Get Your Word's Worth                          Home

What kinds of communiques?
Throughout her firm's 18+ years, Sandy shines when crafting -- among other creative -- profiles (project success stories, biographies, smilestone tributes); content marketing (articles, Web copy, newsletters); or facilitation and editorial consulting to 'get the word out and get your Word's Worth'.

What is a word's worth?
Infinite, and maybe at its best when it resonates with emotive word choice that's true to your voice -- one of many reasons clients value Sandy as the communication expert*. Because people act on content that's interesting, not interruptive -- infotainment that's helpful, enjoyable, yet mindful of time -- clients call on her for that strategic, good read to cut through clutter.

Why this wordsmith?
Complimenting her "cadent turn of phrase" and love of word play, rhythm, and flow, clients also often credit their message impact on humour as a hook. Where suited, a good laugh is a good read. So, it's to your advantage that Sandy's an awarded comedy playwright** and UWO graduate in humour writing. And her early work and college background in Behavioral Science brings a sensitivity, too, to the psychology of your communication.
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*  mastery achieved through 10,000+ hours, as Gladwell shows in Outliers
** Playing With Matches won Funniest Show at the Fringe Festival
link to board role, IABC logo+ serving IABC as chapter administrator

wordsmith@SandyRoss.ca
copyright, Sandy Ross
519-472-5322