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Your Word's Worth
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What
kinds of communiques?
Throughout
her firm's 18+ years, Sandy shines when crafting -- among other creative
-- profiles
(project success stories, biographies, smilestone tributes); content
marketing (articles, Web copy, newsletters); or facilitation
and editorial
consulting to 'get the word out and get your Word's Worth'.
What
is
a word's worth?
Infinite, and maybe at its
best when it resonates with emotive word choice that's true to your voice
-- one of many reasons clients
value Sandy as the communication expert*. Because
people act on content that's interesting, not interruptive -- infotainment
that's helpful, enjoyable, yet mindful of time -- clients call on her for
that strategic, good read to cut through clutter.
Why
this wordsmith?
Complimenting
her "cadent turn of phrase" and love of word play, rhythm, and flow, clients
also often credit their message impact on humour as a hook. Where suited,
a good laugh is a good read. So, it's to your advantage that Sandy's an
awarded comedy playwright** and UWO graduate in humour writing. And her
early work and college background in Behavioral Science brings a sensitivity,
too, to the psychology of your communication.
[bio]
*
mastery achieved through 10,000+
hours, as Gladwell shows in Outliers
**
Playing
With Matches won
Funniest Show at the Fringe Festival
+
serving IABC as chapter administrator
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