logo wordsmith@Sandy Ross ♦ 519.472.5322 ♦ London, ON
marking 20 entrepreneurial years, since 1992,
helping you 'get your Word's Worth'

copywriting ♦ creativity ♦ humour as a hook
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Results, Clients' Kudos

Fellow clients include, over 20+ years, (1) individuals sharing personal stories, and (2) business leaders relying on well-crafted copy, notably marketing, infotainment, or diplomacy. Among many thanking Sandy (and as a facilitator and playwright):

article, issue awarenessinfotainment, humour to heal (or as a hook)
"I laughed a lot and am now wearing purple" [for epilepsy]. | "One of the best messages I ever read about seizures; brilliant; sure it'll be widely distributed." [former Exec.Dir., Epilepsy Midwest] | "Thanks for insights and humour on this." | "Laughed, cried a bit ... thanks, truly appreciated."

lessons learnedpost-project interviews + summary to funders
"Got goosebumps reading success stories" on our delivery of palliative training to First Nations.
♦ JJ, Erie St. Clair End-of-Life Care Network, LHIN Local Health Integration Network

columnsinfotainment, (external) weekly paper + (internal) membership newsletter

HOPE, book and link manuscriptediting, book promotion ideas
"Sandy knows how to showcase a client in the best light; eloquently turn a phrase, make it relevant; my book/talks are now more finely tuned to audiences; treated subject with utmost respect; appreciate her sensitivity, humour, professionalism."
♦ repeat client, SS, Maple Haven Publications

word-of-mouseinfotainment, online content marketing
"Very punchy, interesting." | "A fun read." | "When's the next newsletter?!" | "Fab!" | "Outstanding." | "Congrats on the writing; may I adapt it for our [paper]?" | "Love it, Sandy's perfect for humour in writing."
readers of Cutting Remarks, e-zine created for repeat client, PB, seamstress

highly sensitive mattersletters, reports
"My psychological assessments affect lives at their most vulnerable ... often used in legal cases. Sandy crafts [my] reports with confidentiality, sensitivity, emotional impact ... gives confidence."
♦ repeat client, JM, counsellor

Sandy's own email campaigninfotainment
"Will share your words, as always, with a smile." (expands reach!) | "Love getting your newsletter. Very well done, very readable, clean look, just want you to know." | "Love QuillJoy theme. Delightful article, Sandy, thanks for sending it." | "Love getting QuillJoy!" | "Great newsletter, thanks... word wizard." | "Love QuillJoy ... incredible at manipulating language."

profilesexecutives' biographies (board directors)
"As usual, writing's exemplary, suited to a T... all were pleased with interviews and end results."
♦ repeat client, MW, Fanshawe College Alumni Association

marketing strategy sessionsconcepts, prioritizing, editing
"Amazing! Sandy's insights help me tap into how I want to get my marketing message across."
♦ repeat client, TR, life coach

and other copy and coaching by your wordsmith to help you get your Word's Worth!