logo copywriting ♦ creativity ♦ humour as a hook

marking 20 entrepreneurial years (1992)
get the word out and get your Word's Worth
wordsmith@ Sandy Ross ♦ 519.472.5322 ♦ London, ON

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Results – among clients whose stories are entrusted

TV ad + advertorial profile
"Sandy knows the message to bring... expertise resulted in well polished piece showing [Lucan] community... as always, time/money well spent." [re-scripting CTV2 video as trade show promo + copywriting bio as newspaper insert] ♦ repeat client, MK, Mary Keetch Financial Services

HOPE book | Web link manuscript edit, book promotion
"Sandy knows how to showcase a client in the best light; eloquently turn a phrase, make it relevant; my book/talks are now more finely tuned to audiences; treated subject with utmost respect; appreciate her sensitivity, humour, professionalism." ♦ repeat client, SS, author, speaker, Maple Haven Publications

email campaign, e-zine
"Punchy, interesting. || Fab! || Love it! Sandy's perfect for humour. || Outstanding. || Congrats on the writing; may I adapt it for ours?" [Cutting Remarks readers] ♦ repeat client, PB, seamstress

and on Sandy's own e-zines, email campaign
"Love getting QuillJoy! || Very well done, by the way, very readable, clean look, just want you to know. || Great newsletter, thanks... word wizard. || Love QuillJoy theme, clever. Delightful article, thanks. || Love QuillJoy... incredible at manipulating language."

issue awareness, article
"I laughed a lot and am now wearing purple. Thanks for your insights and humour on this. // Well done; one of the best messages about seizures I ever read (after 14 years as EEG tech., then Exec.Dir., Epilepsy Midwest). Brilliant, sure it'll be widely distributed. // Laughed, cried a bit: thanks for sharing. Truly appreciated." ♦ readers, article for epilepsy awareness

highly-sensitive documents
"My psychological assessments affect lives at their most vulnerable. Often used in legal cases, Sandy crafts [my] reports with confidentiality, sensitivity, emotional impact... pleasant, gracious, her writing always gives me confidence to present myself professionally." ♦ repeat client, JM, Canadian certified counsellor

interviews and report
"Got goosebumps reading these success stories" about our delivery of palliative care training to First Nations. ♦ JJ, ESC End-of-Life Care Network, LHIN Local Health Integration Network

advertorial for directory + creative concepts
"Corporate profile's great; informative yet fun read... a pleasure... won't hesitate to have [her] wordsmith future creative." + "Impressive... quick to understand the direction needed; took so much off my plate... I needed brainstorming, [but] had no creativity left and, since Sandy's was for rent; used it! I enjoyed the collaboration." ♦ repeat client, LH, AllStaff Personnel

executive profiles
"As usual, writing was exemplary, suited to a T... all Board members were pleased with interviews and [profiles]." ♦ repeat client, MW, Fanshawe College Alumni Association

post-event executive summary
"Big help to have a professional writer capture roundtable highlights [for key stakeholders]; pleasure working with Sandy again." ♦ repeat client, KP, Kidney Foundation

brochure copy edit
"Sandy's unique and sophisticated perspective strengthened the quality of our message. Subtle recommendations led to major improvements." ♦ BL, political candidate

marketing collateral, prioritizing and copywriting
"Amazing! [Her] insights help me tap into how I want to get my message across." ♦ repeat client, TR, coach

promotional 'one sheet'
"Love wordsmithing... phrases talk to my audience... made [one sheet] come alive." ♦ DD, Speaking From Experience