Results, Testimonials                                                             Home
(rc) = repeat client
See specific kudos on success stories (lessons learned, bio profiles, smilestone tributes...);
content marketing (newsletters, advertorials, white papers, word-of-mouse, round tables...);
editorial consulting (concepts, strategy, edits, rewrites, re-purposing, keyword talking points...);
and facilitation, group or 1-to-1 (brainstorms, seminars, lunch & learn, business forums...);

and of other projects over the years...
communication on the left and, on the right, facilitation

“Sandy’s branding copy and concepts were strategic and inspired.”
(rc) FG, Aroma Restaurant
“Love the wordsmithing: phrases talk to my audience; made my document come alive.”
DD, Speaking From Experiene
“Outstanding story write-up [on] our training.”
CA, of BDC business devel. bank
"Absolutely love promo pieces she created, and after I struggled months on a marketing letter; her efficiency, uniqueness, amazing."
RE, Accounting & Bookkeeping 4 U
"Sandy was instrumental in creating my sales material. I felt great when a prospect said he liked my catchy contact letter."
BS, Job Search Coach
“Absolutely delighted with audit of brochure; Sandy's attention to detail second to none; I recommend everyone ask for this [review].”
(rc) GP, computer trainer
"Loved Sandy's play. Thanks for time and energy to enhance Fringe Festival. // Terrific validation of her talents. // Never been in her presence that I haven't been made to laugh."
on Sandy's co-authored play,
won Funniest Show at Fringe
"A big help to have a professional capture the round table highlights and flavour, it was a pleasure working with Sandy again."
(rc) KP, Kidney Foundation
"I got goosebumps reading these success stories." [lessons learned and interviews on our training delivery for palliative care]
JJ, Erie St.Clair
End-of-Life Care Network
"As usual, writing was exemplary, suited to a T... all board members pleased with the interview and final product [director profiles]."
(rc) Fanshawe College Alumni Assoc.
"Corporate profile's great; informative yet fun read. As always, a pleasure. I won't hesitate to have [Sandy] wordsmith future creative."
(rc) LH, AllStaff
"Amazing work in my transition [success]. // pre-hire... I can't wait to use my revamped profile! Sandy went beyond, customizing my résumé, recommending associations, web- sites, assisting in testimonials, tips to expand job search -- true leadership."
(rc) KP, Kidney Foundation hire
“Pleasure to work with... quick to understand the direction needed; impressive...  took so much off my plate when [biz] start-up was a blur. I had no ounce of creativity left, badly needed brainstorm and, since Sandy’s was for rent, [we] used it! Reasonable rates, too (so many want to bankrupt a new biz before it's even going). I enjoyed the collaboration.”
(rc) LH, AllStaff
"I laughed a lot and am now wearing purple [for awareness]. Thank you for your insights and humour on this topic. // Well done; one of the best messages about seizures I ever read (after 14 years as EEG tech. followed by being Exec. Dir., Epilepsy Midwest). Brilliant, I'm sure it'll be widely distributed. // I laughed and cried a bit as I read. Thanks for sharing. Truly appreciated. Just perfect."
readers of article [pdf] for
Epilepsy Awareness Month
"Very punchy, interesting. // Good, fun to read. // When's the next newsletter?! // Fab. // Outstanding. Congrats on the writing. Could I adapt a paragr. for [our mag]? // Love it! Sandy's perfect for humour in writing."
on seamstress' Cutting Remarks
"[This] column makes me laugh... out loud! The way [she] weaves words is wonderful."
on member e-zine for
IABC communicators
"Love getting your [e-zine]! // Very well done, by the way, very readable, good clean look, just want you to know. // Great newsletter, thank you... word wizard extraordinaire. // Love new QuillJoy theme, very clever. Delightful article, thanks for sending it. // Love QuillJoy... incredible at manipulating language, do it extremely well."
on Sandy's own e-zine
example of content marketing
“I read every scrap; informative, credit to your craft. // Impressed by content, style; preferrals great! // Perused your page; best thing seen all day; timely wisdom; showed to two associates already, also impressed by content, simple but stylish format.”
on Sandy's website + homepreneur portal
“Upbeat, valuable [career branding] tips, one of the most helpful presentations it’s been my pleasure to host.” /librarian
"Engaging, excellent interaction, humour, knows what she's talking about, very open sharing hints, brilliant session." /attendees
(rc) London Public Library
on workshop -- “...spoke from experience // opened up group, involving [all] by name //  great [marketing] knowledge, humour; talked [of] our company // well researched // good participation, captivating, it was fun.”
Western Fair
“...made strategic planning almost painless // [Sandy's] articulate, prepared, on the ball, aware of issues, bringing things on track, a motivator, well directed listening.”
London Employment Help Centre
“...opened my eyes. I learn by example, and [her] examples to explain processes added insight, understanding, food for thought.”
CL, of 3M
“... comfortable, relaxed facilitation, exactly what we needed! insightfulness and comedic relief to get us thinking -- and we had fun!”
JM, London Life
Sandy... "made excellent points which will really boost my biz; no techno buzz words // colourful, interesting speaker, great ideas! // energetic, positive, funny // well informed, good eye contact // made me comfortable."
Chatham Kent Econ. Devel.,
on 'Marketing & Manoeuvring'
“Captivating, well received, wonderful presenter... [Sandy] shares from heart in very humorous way, keeping people laughing and, in so doing, able to see own lives in more positive way... such an asset.”
(rc) DV, London Woman event
Sandy's keynote... “positive energy, superb, encouraging, believable, informative, fun, very knowledgeable, dynamic, enjoyable to listen to, warm, good listener, very effective."
American Society for Quality
“...enjoyed and recommended [workshop] as valuable; then, when we had to cancel our keynoter, with less than an hour to prep, Sandy spontaneously [led] group problem solving, got everyone involved; wonderful ability, improvise, adapt to needs.”
SQ, conference APPSLD
“Sandy was one of our greatest assets; always knows how to put audience at ease with kind stories and much loved humour.”
JP, Welcome Wagon
[Me, Inc. showcase/workshop for members]
"Great speaker, tips, lovely sense of humour, enthusiastic, superbly organized."
(rc) Fanshawe College Alumni Assoc.
"Sandy put together a very comprehensive workshop [communication in workplace]; everyone enjoyed, learned from.” /director
“Very refreshing, reassured I was doing things correctly and received pointers in areas needing improvement, timing great, informative, keeps it interesting, very organized, able to cover many topics in timely manner, delivered in very upbeat manner, well-prepared, examples in each area, tools available, engaging, comfortable with audience, relates to team." /managers
Westmount Shopping Centre,
mall managers, Bentall Group
on business forums -- “Dynamic, warm, succinct, one of the best arrangers, upbeat, genuinely concerned for members' success, always delightful host, smiling presence, encouragement... informative // empowering // revitalizes my thinking // great use of time, brainstorming // content refreshing, spontaneous, kept my interest // enjoyed novel approach to sharing challenge and solutions // amazing, always learn something valuable // of all groups, I benefit from this most, in part, due to Sandy's insights and customer service to us all."
(rc) homepreneur network + others
on strategic planning -- “Great [Appreciative Inquiry] session. // Open; lively, different to SWOT, which we'd been using. I'm very supportive of the results. // Very helpful, informative; great job. // Flowed well. Responded or changed with group on where we needed to go. // Tied in our scattered thoughts successfully. // Interesting. Nice change of pace. // Great approach. No negatives; positive reinforcement. // Brought new ideas and a new approach to planning.”
Kellogg Credit Union
wordsmith@SandyRoss.ca
copyright, Sandy Ross
519-472-5322