The client enjoyed glowing feedback, thanks to Sandy's:
  • conceptualizing an email campaign, opting for a light e-zine as a catchy, touchpoint piece;
  • brainstorming a name, recurring topics, and issue themes to align as business offerings; and
  • crafting both copy (html) and a simple layout so the client may insert it personally in emails.
"Outstanding. Congrats on the writing. Could I adapt [for ours]?" | "Fabulous." | "When's the next?!" | "Good, fun to read." | "Very punchy, interesting." | "Love it! Sandy's perfect for humour in writing."

and from the appreciative client — before later restructuring her firm, thus closing the e-zine:
"Wish I could take credit for the creative writing, but my wordsmith gets it." | "Thanks. I'd like to take credit, but I have a great writer [SR]. I learned in business to do what you do well; farm out the rest."

Cutting Remarks
 news to keep you sew in the know              date here
 from My Needle N Thread's nimble thimble, Peggy Brenneman
snippets from various issues
Textile Trivia
The latest in fabrication, bamboo, seems eco-friendly yet actually requires more chemical processing than many materials. On the plus side, it is durable, breathable, washable, and must be easy enough to work with -- Gilligan and the Professor built a radio out of it. //
Legend has it, you'll have the good luck of the Irish if you sew a four-leaf clover into your collar. (Of course, that luck's likely to change if your sweetheart finds lipstick there, too.) //
High-end or less expensive fabric: how to pick? Consider whim. Do your themes or colours keep changing like the seasons? Peggy, for instance, switches towels like celebrity marriages. So why buy one at $30 if you can get six different, less-pricey looks for that? Conversely, quality costs but lasts (in romance, too). //
Scissors Says ...
Dear Scissors:  To save even more money, how can I prep my garment to speed it up at Peggy's end? /Seamless in Seattle
Dear Seamless:  Replacing a zip? Stitch rip the zipper out for her -- carefully. Don't cut a few threads and try to pull the rest away, or sure as rip, fabric will fray. Even in leather or suede, zippers are replaceable starting at $10 + the zip. That may go up a bit if you want snaps as extra closures (so you don't burst your beams from festive nosh -- ho-ho, oh-oh). //
Dear Siz:  Why pay to get a slip cover made? /Sofa So Good
Dear Goodfella:  Winter's salty snow, sloshed nog, or drooled candy cane make a beeline for the best furniture. Sun and time wear at it, too (seen Mickey Rourke lately?). Mass-made covers rarely fit well, while tailored reflects your fine taste when on and, when being washed, reveals a fab piece underneath for a good impression when your boss sits down to leave his/hers. //
Dear Sizz: I keep hearing about a travelling seamstress. Why let some stitch fixer into my offices to do her work? /Hugo Bossy
Hey, Tyrant Banks... like leprechauns, your staff's busy minding your pot of gold, but they can't keep their focus on your fortune if their duds (clothes, not you) need repair. They'll be stressed for success. Let Peggy pop in with her nimble thimble for on-site alteration, or pin-and-go with work typically finished in 2-3 days. //
Ripping Good Deals
December
[on alterations] ...even garments received as gifts can be ready to ring in the new year. That sure beats languishing in line-ups for returns. Even clothes like the tunic from Aunt Tildie can look great, but -- like family at holiday suppers -- they just need the right needling.
January
Cut-off jeans in winter? Sure, if you turn 'em into a denim purse. Take a Saturday Sew in the Know class at the Farmers Market for just $25 (includes jeans and glitz) to craft a so-retro 70s bag. Partridge Family flashback extra.
February
Save 10% off alterations/repairs on any red item in this month of Valentine wishes and kisses.
March
Hospital greens are comfy wear for chores or loafing, too. Luckily, making your own is infinitely easier than brain surgery. Make a set in our Sew in the Know class on any Saturday in March or April at the Farmers Market, $25 incl. fabric. (The only needles we'll use are for seams, not spleens.)
Peggy's Prices
won't leave budgets thread-bare. Leave hemming and hawing to Peggy at $8 for a plain hem; $10 blind hem; $13 lined/cuffed. Ask for a detailed alteration fee sheet.
Alterations ** Dressmaking ** Home Decor
www.MyNeedleNThread.com ** Peggy Brenneman ** London, ON ** 226.663.5758
content marketing by Word's Worth 519.472.5322 Sandy Ross (.ca)