What's your story?

Marketing? Business narrative? Memoir or smilestone? Keynote or other creative?
Whatever your message, most benefit from a conversational flow, much like storytelling. After all, isn't it what we prefer as an audience? Now sure, Sandy can do corporate speak. But moreoften, information that entertains – infotainment – is why you call on her to get your Word's Worth.

Your wordsmith

Marking 20 years in her own firm, Sandy enjoys both her craft and how much clients value her love of word play, "cadent turn of phrase", and "unique and sophisticated" creativity.

Sandy has a feel for the psychology of word choice, hinting at early career and Behavioral Science days. Also, as a humour writing grad and winning comedy playwright, she can leverage that human connection – humour as a hook. And another perk – success scripting dialogue, keynotes, and radio ads draws on dynamics of writing for the spoken word (also ideal for podcasts, multimedia).

Your project's path — investment

How to begin our collaboration? First, identify (4) key elements of your project:
♦ audience ♦ message purpose (to inform? brand? persuade?) ♦ budget range and cap, and ♦ who approves, and who signs off.

You may find a helpful working rhythm in strategy sessions of 1-2 hours, as do others – to brainstorm ideas, organize, prioritize a plan.

Ideally, involve your wordsmith early in the concept and writing – certainly after first draft, too. (Sandy's as much re-writer as writer.) Edit reviews can correct, strengthen, and point out what's already done well – and why. And feel free to model her 5-point audit of a piece for: alignment to its goal; authenticity to audience; brand integrity; visual impact; and grammar.

Fellow clients

Either busy executives who welcome an 'extra quill' for business content, or individuals sharing more personal sentiments is Sandy's main clientele – and including, over the years

1-800-GOT-JUNK? ♦ All Staff ♦ Direct Sellers Association of Canada ♦ Erie St.Clair End-of-Life Care Network (LHIN) ♦ Fanshawe College Alumni ♦ (S.) Graham Communication Strategies ♦ Horizon Leadership ♦ (M.) Keetch Financial Services ♦ Kidney Foundation ♦ London Health Sciences Centre ♦ London Public Library ♦ Lucan Biddulph Township ♦ Maple Haven Publications ♦ (J.) McDougall, Relationship Counsellor ♦ PTSD Association ♦ Westmount Shopping Centre, Bentall Group

... and YOU! back to top

Your investment?
Value reflects project scope, your time saved, personal care (you deal only with Sandy when you touch base), and your wordsmith's mastery of communication. Her career immersed in this craft frees you to focus elsewhere.
A Canadian fee sheet by PWAC writers may help you target budgets, and it aligns with Sandy's expertise. If you're more used to factoring time for expenses, estimate from $750 daily. Payment is due promptly on invoicing (retainer or milestone billing optional), and this mock agreement gives a sense of how your wordsmith outlines project deliverables and deadlines.
*Fees for writing, specifically, cover a draft, one set of revisions (additional rounds are extra) as requested by one project liaison, and final copy as a text file. A print-ready PDF in an attractive layout – incorporating logos, corporate colours, etc. – is an extra option Sandy invites you to ask about.